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Projects that Deliver Real Impact
From MVPs to scalable platforms — here’s a look at what I’ve built.
Central Administration System
Built a platform to digitize field sales and back-office sales operations.
Improved sales coordination, operational efficiency, and productivity between field teams and back-office operations.
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Field Sales: Support customer consultation, product recommendations, and contract creation to drive revenue.
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Back Office: Enable operational management including sales structure setup, staff/store allocation, product distribution, and promotion management for a 200+ sales operations team.
GoReactPostgreSQLRedisBe Clean – Service Marketplace Platform
Be Clean is a home service marketplace within the Be ecosystem, enabling users to book cleaning and related services.
Responsibilities:
Impact: Strengthened service stability, improved operational efficiency, and supported business expansion within the Be ecosystem.
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Designed and implemented core backend services using Golang to support booking flows, merchant operations, and reporting.
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Optimized high-traffic merchant workflows, improving performance and system reliability.
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Integrated gRPC Gateway for internal and external system communication.
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Improved backend architecture scalability and maintainability in a microservices environment.
GoPostgreSQLReactRedisTypescriptMerchant Administration Platform
An internal operations platform enabling end-to-end management of merchant onboarding, ranking, promotion, and performance tracking.
Responsibilities:
Impact: Delivered measurable business growth while modernizing platform architecture for long-term scalability.
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Acted as technical owner, leading architecture and delivery within a 7-member team.
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Increased engagement to 9,400 active merchants/month through e-contracts, onboarding automation, and ranking systems.
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Redesigned promotion and discount systems, achieving 30% reduction in promotion costs and 127% increase in merchant investment.
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Led migration from monolithic frontend to Micro Frontend architecture (Module Federation, React, Vite), improving scalability and team autonomy.